Technical SEO Issues That You Should Know in 2023
Search engine optimization (SEO) is a crucial aspect of digital marketing. It plays a crucial role in increasing the visibility of a website in search engine results pages (SERPs). Technical SEO issues are an important or core subcategory of SEO. It emphasizes on the technical facets of a website, that can affect its search engine visibility. Technical SEO involves optimizing a website’s backend infrastructure and coding. This assures that it is search engine friendly.
Following are some common technical SEO mistakes. Many among them are regular technical SEO topics. Those include requirements for website design and its check-up for the search engine rankings.
Slow Page Speed on Mobile or Desktop (Check in search cansole)
One of the most significant technical SEO issues that can impact your website’s search engine visibility is slow page speed. Page speed is an essential factor that search engines take into consideration when ranking websites over mobile and desktop / tablet
If your website takes too long to load, it can affect negatively user experience, resulting in a high bounce rate and low dwell time. Google recommends that websites should load within 3 seconds. Anything above that can result in a penalty.
To fix this issue, you need to identify the root cause of the slow page speed.
Some common causes of slow page speed include large image sizes, excessive HTTP requests, optimized code, and server issues.
Another common technical SEO issue that you should be aware of is duplicate content. Duplicate content refers to identical or very similar content that appears on many pages within a website or other websites.
Search engines penalize websites with duplicate content, as it makes it difficult for them to determine the source of the content.
To avoid this issue or fix it, you need to ensure that your website has unique, high-quality content that is not available elsewhere.
You can also use tools like Copyscape, and Quetext to check for duplicate content and remove it from your website.
Broken links are links on your website that lead to pages that no longer exist or have moved. Broken links may impact in negative user experience. Also, search engines penalize websites with too many broken links. Broken links can occur when a page removal is there or moved, or a mistyped URL.
To fix broken links, you need to identify them using a broken link checker and update them with the correct URL or remove them.
Missing or Incorrect Meta Tags
Meta tags are HTML tags that provide information about a webpage, including title, description, and keywords.
Meta tags are essential for search engine optimization. They support search engines in understanding the webpage contents. Missing or incorrect meta tags can negatively affect your website’s search engine visibility. To avoid this issue, you need to ensure that every page on your website has a unique and descriptive meta title and description.
Make sure to include the right keywords in your meta tags, but don’t overdo it with keywords, or it may lead to a penalty.
Non-Responsive Website Design
A non-responsive website design does not adjust its layout to fit different screen sizes, such as those on mobile devices.
More than half of the internet traffic comes from mobile devices.
A non-responsive website design can negatively impact user experience. It causes a high bounce rate and low dwell time.
To avoid this issue, you need to ensure that your website has a responsive design that adapts to different screen sizes. You can achieve this by using responsive web design techniques, such as flexible grids, CSS media queries, and fluid images.
Incorrect Robots.txt File
The robots.txt file is a file that tells search engines which pages on your website to crawl and which to ignore. An incorrect robots.txt file can negatively affect your website’s search engine visibility. It may possible by preventing search engines from crawling important pages.
To fix up this issue, if you see “Disallow: /”, please contact the developer immediately. There may be a good reason is its configuration that way, or it could be an oversight.
If you have a complex robots.txt file, as many e-commerce sites have. Check it with care with your developer to make sure it’s correct.
NOINDEX Meta Robot Kit
A configured NOINDEX tag means that some pages are less important for search robots. (For example, blog categories with many pages.)
If configured in the wrong way, NOINDEX can degrade search visibility. By removing all pages with a specific configuration from the Google index.
This is a big SEO issue.
NOINDEX often has many pages when the site is under development. But when the site goes online the NOINDEX tag needs removal. Do not blindly believe that it has removed. As results will destroy your site’s visibility in search results.
To check, Right-click on your website’s main pages and choose View Page Source. Use the Find command (Ctrl + F) to search the source code for lines that contain “NOINDEX” or “NOFOLLOW”. Such as: If you don’t want to audit, use Site Audit technology to scan your entire site.
To fix the problem, if you see “NOINDEX” or “NOFOLLOW” in the source code, please contact the developer. They must have added some purpose. If the reason is unknown, ask the developer to put it in or remove the label completely.
Talk to your web developer to find the best possible solution for specific page speed issues on your site.